Speak Up! Stepping into Digital Marketing and Videography

To own a business, you have to wear a lot of hats. Not only do you focus on the logistics, the production and the management, but you are the face and voice of the business. To promote your business is one thing, most people are passionate about their business, their purpose in owning and operating it; once you step in front of a camera though, it can be a whole other story.

So why does our confidence decrease when we step in front of a camera?

Many of us have a handle on speaking to others one on one. We are comfortable starting a conversation, learning from one another, and understanding how we can help each other on an individual level. Even when networking in bigger groups, face to face is something that we are still more comfortable with. The digital era is something new to many of us. It’s something that many of us are not yet comfortable with, even though we know it’s necessary and know the benefits that it can bring us.

When we are going digital , we lose that face-to-face interaction. We no longer can connect on a personal level and pick up on cues from the person we are speaking with. We cannot directly ask or answer a question from our audience. Instead, when we are recording or posting online, we feel like we need to focus on everyone instead of the one individual. This can be overwhelming. We feel like we need to answer everybody’s questions and everybody’s needs. Many times this can leave us blank on what to say or feeling like we’re not making any sense and we start flooding the audience with information. 

There’s also the issue with our insecurities. Typically when you are on a virtual call or recording a video, we see ourselves or we hear ourselves. We are our own worst inner critic. We are surprised by how we sound or how we look. We think that the one little zit we have is the only thing that our audience will focus on. We start to focus on ourselves, instead of our audience. Our insecurities are now magnified when we are in front of the lens of the camera, and this can leave us with anxiety and keeping us from doing and saying what we need to for our business.

So what can we do to break through this barrier?

Best advice? You don’t have to perfect, you just have to take the step forward! A lot of people think they have to be perfect before they start, but it’s about taking small steps. With each step, you get clearer and clearer on what you do become more comfortable with your audience. The clearer you get, the clearer the message. By being the voice willing to communicate and share your story, you are naturally positioning yourself as the person to be listened to. You will find yourself relating to others and your tribe will form and build around you.

One phrase to take with you whenever you are feeling like you can’t break through that barrier – Scared Sighted. This is referring to when you are faced with something that scares the pants off of you, but it’s something that you need to do. It will help you move forward, it will attract the right clients for you and make a huge impact on you and your business. So next time you are faced with something that scares you, commit to taking that first step in the right direction. Before you know it, you will build that momentum to take you to where you need to be!

A lot of us in business know that digital marketing and videography is where the future is headed. You are not alone when you feel uncertain. We are all learning to adjust and be more comfortable in this new medium. So start with your strengths, take one step at a time. Why not try collaborating on a platform that helps you grow your profile? Perhaps join in on a panel discussion or simply share your first video. Soon you will see the momentum build and it will be like second nature for you. Just remember to take that first step. 

This blog is based predominantly on the information given on Speak Up: A Stronger Than My Excuses Show. 

View the full show here: https://www.youtube.com/watch?v=L77zCjxTYAg

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